Don’t pass up 111 million people!
By Bob Schwartz, CRS, GRI ©2003 Promotions Unlimited All rights
reserved.
Local Search Explodes
According to the Pew Internet Project, 63% of American adults now go
online. That translates into nearly 126 million people. According to
Pew, 88% of those with Internet access use a search engine to find
information. That translates into approximately 111 million people.
This is why the cost-per-lead using search engines is $0.29 while
the cost-per-lead using the Yellow Pages is $1.18, according to Safa
Rashtchy, senior analyst at US Bancorp Piper Jaffray. As more and
more marketers, especially at small and medium businesses, discover
this fact, they will switch a much larger share of their marketing
dollars into local search.
Simply put, designing an award winning website is not enough.
Your firm’s site needs to be exhibited in front of potential
visitors or they will not know you exist. It is the integration of
web design, development, and search engine optimization with focused
marketing and promotion tactics that is vital to the success of a
site. Without smart promotion, a great website will fail.
Search Engine Optimization
When it comes to promotion, everyone knows that organic search
engine optimization (SEO) is the key to obtaining visitors for very
little cost. In fact, SEO is absolutely vital to your online
marketing success. As a result, everyone wants to have the top
search engine ranking for their firm’s targeted keywords.
Promotions Unlimited specializes in Search Engine optimization. But,
individual legal web site optimization is not nearly as cost
effective or as effective as joining one of our legal directories.
A time tested, proven, cost effective solution
With the power of fourteen high traffic top ranked legal sites, we
offer our clients the most cost effective to obtain new clients! By
focusing on city specific legal key word phrases, our directory
sites drive highly desired potential clients to our legal firm
participants.
We link directly to your firm’s web site and/or your email. Close to
all our clients have their own web sites. They have joined with us
because of our highly directed targeted traffic. For December 2003
we had 19,372 unique visitors to our legal directories! With our new
California State and
San Bernardino/Riverside directories coming
on-line soon, our unique traffic is bound to increase dramatically.
What is one new client worth to your practice? Our listings start at
just $240 a year!
Copyright 2007 Promotions Unlimited. All rights reserved.
ABOUT THE AUTHOR
Bob Schwartz, is the founder of Promotions Unlimited http://www.websitetrafficbuilders.com
an Internet legal directory (CA, TX & Las Vegas) publisher and
search engine placement technology analyst. You can contact Bob via
e-mail at seo711@gmail.comor visit his San Diego legal directory at:
www.sandiegolawyerforyou.com
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