Better Google Rankings for Your Legal Website - Two Important
Factors
By Bob Schwartz, CRS, GRI ©2007 Promotions Unlimited all rights
reserved.
This material is subject to copyright and any unauthorized use,
copying or mirroring is prohibited
One major factor in SEO (Search Engine Optimization) is how your
website utilizes keywords. First your website must have helpful,
unique and informative content that is well-written. Now, your main
task is to screen your content the same way that an algorithm used
by Google would. If you have a website about “San Diego bankruptcy
lawyers” for instance, is your written content full of keywords
related to that topic?
If your page matter is written with the concept of keywords in mind,
then it will have a better chance of ranking well in Google. Again,
these keywords naturally occur if articles are interesting and
focused.
A useful rule to go by is to change your content so that your
keyword phrase has a density of 1 to 3% of your page’s content. Be
sure not to go over the 3% upper limit, your content could be
considered spam and excluded or severely penalized in the rankings.
Here is another notable rule the Google algorithm pays attention
to: external links to your site. Luckily, this part of of Google SEO
is also within your control if you take the time to set up a “link
exchange” system. The fact is, Google favors sites that have more
external links pointing to them. A link exchange is the way to build
reciprocal links and keep your website from being an island in the
Internet universe.
Plenty of the
legal websites we have reviewed are among the poorest
in number of incoming links. When lacking solid incoming links, your
website will be at a huge disadvantage that will keep it out of the
top Google standings.
Remember, legal keyword phrases are among the most competitive on
the Internet. In order to achieve a top position for your firm,
basic SEO techniques must be followed. Though Google has recently
lessened the value of certain incoming links, they still remain a
key element in all SEO.
So how many incoming links does it take to be ranked well? Well,
here are some of the incoming link counts for a few of our legal
websites:
www.sandiegolawyerforyou.com -
3,074
www.la-orange-county-lawyers-attorney-directory.com -
2,123
www.san-francisco-oakland-bay-area-lawyers-attorneys-directory.com
- 1,883
http://www.california-attorneys-lawyers-dui-legal-advice-directory.us
- 1,741
www.san-jose-ca-lawyers-attorneys-directory.com - 1,266
If you desire to be on the first page of the organic listings of
Google, you must aim for a lot of good incoming links. The best way
to set up your linking program is through software designed to
automate the entire process. Finding suitable linking partners,
communicating with them, constructing and maintaining your linking
pages, and ensuring your linking partners do not remove your link,
can all be taken care of easily. If you’re interested in a linking
software recommendation, just email me.
Additionally, we have developed a reciprocal linking program for all
our fifteen
legal sites. Because of our high ranking, we have some
basic rules for joining our free program. If you want to follow our
recommendations, review our program’s details (http://www.sandiegolawyerforyou.com/partner-signup.htm
) and if you meet the criteria, join the program. If accepted, your
firm will have fifteen high traffic and high ranking legal incoming
links pointing to your site!
There are no easy remedies. However, your time will be well rewarded
with higher standings and traffic for your site, if you play by the
rules. The higher your keyword phrase ranks directly translates into
more targeted visitors. Such highly focused visitors have a high
conversion into new clients.
Copyright 2007 Promotions Unlimited. All rights reserved.
ABOUT THE
AUTHOR
Bob Schwartz runs 15 legal directory sites, a few of which
are: Houston lawyers, Dallas lawyers, Riverside lawyers, Sacramento
lawyers, Fresno lawyers Promotions Unlimited started out as a
general search engine optimization firm but has morphed into a
specialized search engine optimization service. Our attorney
client’s results through our directories have proven to be far more
cost effective compared to Yellow Pages advertising. What is
surprising to us is the amount of skepticism still prevalent among
legal practitioners about the effectiveness of the Internet to
generate new business. Some times old habits die hard!In July 2006
Bob's legal websites generated over 43,200 unique visitors.
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