Lawyers: Know Your Control Panel
By Bob Schwartz, CRS, GRI ©2007 Promotions Unlimited All rights
reserved.
This material is subject to copyright and any unauthorized
use, copying or mirroring is prohibited.
Every website has a control panel. Most site owners do not know how
to access this key component of your legal website. This article is
enhanced with a video tutorial to show you how simple it is to use
your control panel to see your traffic and more importantly, find
out where they were just before entering your site.
For legal sites, many will contact you using phone, but it still
pays to know how to access your control panel to judge your traffic
and determine where visitors were, just prior to entering your law
firm's website.
Whether sending out a direct mail piece, a newspaper ad or TV spot,
to gauge effectiveness of driving traffic, you must access your
control panel stats. To do this, you usually add an extension to
your URL and a security screen will appear for your user name and
password. If you do not have this information, your webmaster can
supply it.
This is essential to ensuring that your legal website is effective
in pushing traffic to your law firm’s site. Without enough traffic,
you will not be obtaining the maximum benefit from the Internet.
Keep in mind, if done correctly, many law firms have found the
Internet to be their most cost effective media investment. We had
one Los Angeles law firm cancel their costly Yellow Pages ads in
favor of our directories and their own sites. They calculated the
cost to secure new clients through the Internet to to far exceed the
phone book.
Knowing about your legal website traffic stats is very effortless.
Just a few minutes viewing our video tutorial should put you well on
your way to moving your website to the next level in performance.
Depending on your bandwidth there may be a few pauses in the video
as it loads different segments. If you want to pause or replay the
video, use the controls on the bottom of the screen.
Please click
here to visit the hosting site of our legal video. If
the hyper-link does not work, cut & paste the link into your
browser: http://lawman711.googlepages.com/seoforlawyers
Copyright 2007 Promotions Unlimited. All rights reserved.
ABOUT THE AUTHOR
Bob Schwartz runs 15 legal directory sites, a few of which are: Los Angeles
lawyers, Las Vegas lawyers,
San Francisco lawyers,
California lawyers, Dallas
lawyers Promotions Unlimited started out as a general search engine optimization
firm but has morphed into a specialized search engine optimization service. Our
attorney client’s results through our directories have proven to be far more
cost effective compared to Yellow Pages advertising. What is surprising to us is
the amount of skepticism still prevalent among legal practitioners about the
effectiveness of the Internet to generate new business. Some times old habits
die hard!In September 2006 Bob's legal websites generated over 45,005 unique
visitors.
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