How to drive high quality traffic to your legal website
By Bob Schwartz, CRS, GRI ©2007 Promotions Unlimited All rights
reserved.
Your firm finally made the commitment to join the Internet community
and had a professional web design firm create a really good looking
website. Now after a year or so, you’re wondering not only why
you’re not getting any new clients from your site, but also why your
site’s traffic is unimpressive.
The response is that the vast majority of website design companies
are not search engine optimization firms. With most major search
engines returning about ten websites per page on a given keyword
search, basically, if your site is not within the first three pages
of returned results, your site’s effectiveness as a new client
generator is zero.
It is this fact that has given rise to the
pay-for-placement/pay-per-click search engine revenue model. A
little known fact about buying ‘sponsored’ or ‘featured’ positions
is that it is presumed that upwards of 50% of the web surfers will
skip over these listings in favor of the ‘organic’ listings.
A recent search on Google for the key term ORANGE COUNTY ATTORNEYS
found 251,000 results. With only ten organic returned results per
page, what are the chances that a potential client will find your
site if it appears on page 23?
The competition for top organic search engine is fierce and requires
the knowledge and expertise of a specialized firm. There are no
simple solutions and many previous techniques that were once
successful are now considered Spam or manipulation by the search
engines and although they still may result in a high placement, this
will end shortly. Once such techniques are detected} by search
engines, you can expect to have your site banned from the search
results, or if you are lucky, your site will just be {{dropped to
the bottom of any search results.
Let’s see some real search results to prove my point. Utilizing the
keyword phrase ORANGE COUNTY ATTORNEYS, and just looking at page one
returned search engine results, below is how our LA/Orange County
legal directory ranked:
For 65 keywords, this directory has 463 page one results on a number
of key search engines. This is what drives our targeted traffic. For
July 2004 we had 3,036 unique visitors to just this directory.
The best cost efficient strategy for most legal firms is to join
with firms like ours, which specialize in high search engine
placement, for city specific legal key words, through directory
style websites. As conveyed, the bottom line is top placement for
legal keyword phrases that are likely to be used by potential new
clients seeking legal assistance.
Copyright 2007 Promotions Unlimited. All rights reserved.ABOUT THE
AUTHORBob Schwartz, is the founder of Promotions Unlimited http://www.websitetrafficbuilders.com
an Internet legal directory (CA, TX & Las Vegas) publisher and
search engine placement technology analyst. You can contact Bob via
e-mail at seo711@gmail.com or visit his San Diego legal directory
at: www.sandiegolawyerforyou.com
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