Lawyer Web Sites & the Internet
Search Engine Promotion - - - Be sure to go overseas!
By Bob Schwartz, CRS, GRI ©2007 Promotions Unlimited all rights
reserved.
This material is subject to copyright and any unauthorized use,
copying or mirroring is prohibited
How about expanding your firm's search engine submissions to search
engines outside the U.S.? After all, it is called that World Wide
Net.
The main reason to get your real estate website listed on the
foreign websites is:
Good foreign search engine rankings will generate new clients!
We have experienced quality business from our top foreign search
engine rankings for example, potential new immigrants, people
looking to set up a business office, and a foreign couple who needed
to get their son a San Diego attorney. This is particularly evident
in major metropolitan areas.
Why heed my advice? Well, let’s add some real world credibility to
back-up my advice. So how does our own main legal website rank on
foreign search engines? We have many number one page placements.
Below are just a few of our PAGE ONE foreign search engine rankings
for the very competitive phrase
Orange county attorneys on our Los
Angeles-Orange County legal website site;
http://www.la-orange-county-lawyers-attorney-directory.com
AOL-UK - Sympatico (Canada – MSN-UK – MSN-France – MSN Germany
Google Mexico - Google UK - Google Germany - Google Japan
Check today to see if your website is listed on the top foreign
search engines. A good starting point is to check the engines
hyper-linked above. Perhaps the best way to obtain high foreign
search engine standings is to first achieve top ranking on the major
US search engines.
For a starting point to see where your site stands, a report on your
site’s current page one through page three search standings can
help. Here you will find an example of such a detailed report:
http://www.websitetrafficbuilders.com/lawyer-website-search-engine-standings-report.htm
I suggest running the same report for your biggest competitor, which
will give you a comparison as well as a set of goals to strive for.
The second important report you should run is a link popularity
report. Good quality incoming links are vital to top search engine
ranking. Here again it is imperative to run this report against your
local competitors. An example of such a detailed report can be
viewed at:
http://www.websitetrafficbuilders.com/lawyer-website-link-report.htm
Investing in improving your law firm’s search engines standings
could become the most cost effective career investment you make.
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