More Productive Websites for Lawyers
By Bob Schwartz, CRS, GRI ©2007 Promotions Unlimited all rights
reserved.
This material is subject to copyright and any unauthorized use,
copying or mirroring is prohibited
For many legal firms the most cost effective way to bring in new
clients is through the Internet. Naturally you must have your own
website. Your site should be displayed on all your printed material
from business cards, to letterhead, and all advertising.
The true key to success is to go beyond the basics. To truly have an
effective legal website you must have your site’s keyword phrases
appear on the first three pages of the major search engine search
results.
In most cases, a prospective legal client will go to their preferred
search engine and type in a very broad legal search term like
“lawyer” or “Social security lawyer.” Such general terms will return
lawyers from New York to Nebraska. The searcher will realize that
they must be more specific or restrict their search phrase in order
to locate the legal advice they seek. So, the obvious next action is
usually adding their city or state name to the broad legal phrase.
The revised legal keyword phrases will now be similar to: San Diego
lawyers,
San Diego social security lawyers or San Diego attorneys.
Naturally, the competition for these city specific legal search
phrases is very fierce. Your law firm’s options for getting your
site to rank high for these phrases is to purchase sponsored
listings on an auction type, pay-per-click basis, employ a search
engine optimization firm to work on your site, or purchase a listing
on a legal site that already has a high placement for these legal
phrases.
Of the above three options, the most cost efficient is to be listed
on a site ALREADY ranking high for your city/area’s legal keyword
phrases. However, don’t just choose a site to advertise on based on
their ranking for one or two specific legal phrases. You should look
for a site that has multiple city/area legal keyword phrases
appearing on page one of several major search engines.
As an example, consider our Houston Texas legal directory. Keep in
mind, keyword standings change a lot and the rankings noted here
were effective as of the writing of this article. The Houston
lawyers directory site’s URL is:
www.houston-texas-lawyers-attorneys-directory.com.
For the legal search phrase, Houston Texas lawyers, this site is on
page one of the organic search results of AOL, Google and MSN! Just
looking further on MSN, this site also holds page one standings for
the terms: Houston lawyers, Houston attorneys, Houston TX lawyers,
Houston TX attorneys, Houston bankruptcy attorneys, Houston criminal
lawyers, Houston defense lawyers, Houston divorce lawyers, Houston
DUI, Houston accident lawyers, Houston wrongful death lawyers,
Houston social security lawyers, Houston labor lawyers, Houston
labor attorneys and Houston employment attorneys. Such multiple city
specific page one standings should be your main selection criteria.
So many city specific legal phrases generate a large amount of
direct and focused legal traffic. In May, the Houston Texas lawyers
site above produced 3,348 unique visitors!
Promotions Unlimited started out as a broad search engine
optimization firm but has transformed into a specialized search
engine optimization service. Our attorney client’s have achieved
results from our directories that have proven to be far more cost
effective when compared to Yellow Pages advertising. What is
surprising to us is the amount of skepticism still existing among
legal practitioners about the effectiveness of the Internet to
attract new business. Some times old habits die hard!
Copyright 2007 Promotions Unlimited. All rights reserved.
ABOUT THE AUTHOR
Bob Schwartz runs 15 legal directory sites, a few of
which are: Houston lawyers, Dallas lawyers, Los Angeles DUI lawyers,
San Jose DUI lawyers, San Francisco DUI lawyers In May 2006 Bob's
legal websites generated over 40,164 unique visitors.
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