Law Firm Search Engine Ranking & Reciprocal Linking
By Bob Schwartz, CRS, GRI ©2007 Promotions Unlimited All rights
reserved.
This material is subject to copyright and any unauthorized use,
copying or mirroring is prohibited.
The popularity of your law firm’s site is an important attribute the
search engines consider when listing desired sites in response to a
search. Search engines will go through a website, and store
pertinent information about that site, including the links to other
websites.
The larger amount websites it finds with your URL in the code, the
higher your site popularity is rated. This is not something you can
easily achieve, and for some nearly impossible.
Search engines are still the top effective means of Internet legal
site promotion.
True law firm reciprocal links will have a direct impact on your law
firm’s web site.
Your Law Site Must Grow In PopularityReciprocal link exchanges are a
mutual agreement between one site owner and another, whereby owner 1
puts owner 2's site URL on his website, and in exchange owner 2 will show owner 1's site on his.
According to search engine optimization experts, follow 2 simple
rules when considering trading links.....
An outgoing link is like a vote for another website. Have too many
links and the value of the vote is mitigated. Search engines
recommend a maximum of 20 outgoing links per webpage in order to
'pass PageRank' to the link advertisers.
•RULE #2 Your link must be on a webpage editorially relevant to your
website.
Too many webmasters make the mistake of exchanging links based
solely on PageRank. The real number one criteria really should be a
similar themed site. Search engines will immediately recognize your
link is out of context if you do not follow this rule. Instead of
helping your ranking, out of theme links will lower your standings.
Legal sites should only swap links with other legal or legal related
web sites.
Below are incoming link graphs for our
San Diego lawyers directory
and our
Los Angeles – Orange County lawyers directory.. As you will
see, it takes large amounts of links to be on page one of the search
engines.
A simple way to start or boost your quality incoming legal links is
through our free legal linking program. For full details, please
click: legal law firm linking program.
In many areas, the Internet is allowing for many more qualified
legal client prospects than any other advertising media.
ABOUT THE AUTHOR
Bob Schwartz, is the founder of Promotions Unlimited, an Internet
legal directory (CA, TX & Las Vegas) publisher and search engine
placement technology analyst. You can contact Bob via e-mail at
seo711@gmail.com or visit his San Diego legal directory at: http://www.sandiegolawyerforyou.com/special.htm
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