Search Engine Optimization for Law Firms
By Bob Schwartz, CRS, GRI ©2007 Promotions Unlimited All rights
reserved.
Is engine optimization worth the cost? The answer is it depends on
your return on investment potential vs. other methods of getting
targeted traffic (potential clients) to your site.
Keep in mind, real search engine optimization requires a lot of
custom design and coding work. This specialized work does not come
cheap. Plus, what many will not tell you, is that any true website
optimization requires regular monthly updating/re-coding to maintain
your site’s ranking
New websites are constantly being designed and re-worked, all vying
for top search engine placement. Combine this with constantly
changing algorithms of the search engines and you realize why true
website optimization is an on-going process. Sure, there are many
quick fix pitches to pull off top search engine rankings in a matter
of days or a few weeks. Don’t fall for such pitches as the majority
are outright scams and/or of such a manner that violates the search
engines rules/polices and therefore could and have caused websites
to be banned from a number of search engines.
When you think about it, there really isn't anything in life that is
a true overnight success. Nor is there a whole lot of luck involved
in successful endeavors. Take movie stars and musicians, for
instance. Many of them are thought to be an overnight success by the
press because it makes for a good story. However, 99% of the time if
you check what those successful stars were doing before they were
"discovered," you'll find that they were plugging away at their
artistic endeavors for years and years.
There are many successful ways to optimize a website for top
rankings, but many factors combine to preclude a single optimization
method.
Here at Promotions Unlimited, we feel that proper optimization will
only be truly successful if built on quality site content. Our
second key element to top optimization is quality themed links. To
round out our top three preferred website optimization elements is
how your web pages are produced and the amount of graphic coding
used.
In search engine optimization, content is in charge! How amazing you
and your firm are should not be on your website. Significant
information relating specifically to your practice area should be on
your site. Interesting facts and legal resources should be on your
site. Such useful information will provide a solid foundation on
which to build up your sites search engine standings.
Just always keep in mind that if you truly want a successful website
it will require constant work. This is true for any website,
optimized or not. Many firms spend quite a lot to develop their
sites and may only update them once a year. Such a stagnant site is
fine if you are not interested in search engine rankings. If you
want to achieve higher rankings than the majority of competing
firms, monthly updates are mandatory.
Last but not least, (yes, here comes the plug) if you want to
maximize your return on investment, for most small to medium firms,
it would definitely pay to advertise with our network of existing
city-specific, high ranking, legal directories. In essence, going
this path, your firm can have the page one exposure for the key word
phrases most likely to generate new clients for your practice. We
have the confidence in our service to offer new clients the
opportunity for a fully functional photo listing for four months for
about the cost of a good lunch! Yes, just $40 (and no further
obligation) you can easily prove for yourself the cost effectiveness
of our service.
Good luck!
Copyright 2007 Promotions Unlimited. City specific legal
directories. All rights reserved.
ABOUT THE AUTHOR
Bob Schwartz, is the founder of Promotions Unlimited (search engine
optimization) a Internet legal directory (CA, TX & Las Vegas)
publisher and search engine placement technology analyst. You can
contact Bob via e-mail at seo711@gmail.com or visit his San Diego
legal directory at: www.sandiegolawyerforyou.com
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