Steps for Improving the Placement of Your Law Firm's Website
Well, by now you most likely have heard that good design, proper key
word density, intuitive navigation, proper Meta tags, quality
incoming links and informative content are all important to
achieving the best search engine placement. This is especially true
when it comes to
law firm sites. Legal search engine standings are
one of the top competitive classifications for search engine
standing optimization efforts.
For this article, I’ll assume that your legal website already shines
in the areas just mentioned and your site has decent standing for
your desired legal keyword phrases. But, as you are clearly aware,
the Internet can generate quality clients at a far more cost
effective basis compared to any other method. So, moving your legal
website to the next level should be a very intelligent decision.
Below I have explained some highly effective ideas to improve your
search engine standings:
1. Get another
legal website!
Yes, for about $53 per month for the
first year, and appx. $11 per month starting in the second year, you
can have a second website. Your cost the first year would be about
$500 for the legal website creation, $10 for a new domain name
registration for one year and $10 per month for high quality website
hosting. The cost drops in the second year because the site creation
fee drops off.
This second site should not replicate any of your existing site’s
appearance or content. Failure to comply to this could cause your
site to be dropped from major search engines. Your sites should be
about your firm but each representing a different practice area.
Additionally, both your sites should be hyperlinked together.
2. Pick a URL Your new website needs a web address. Select a URL for
your new legal website that incorporates some of your keywords.
Which site do you think would generate more search engine hits:
www.sandiegolawyerforyou.com or www.smith-smithandklein.com?
Even if you have good name recognition in your local neighborhood, a
potential client seeking a San Diego attorney will most definitely
find the first site before the second. Result: Incorporating key
words into your URL will amplify your chances of being found in a
key word search. For a free software tool (Domain Name Analyzer) for
finding that perfect domain name for your business or product can be
found at:
3. Buy website creation software.
As web site owner, you or your assistant should know how to up-date
your site by revising current content, or minor changes. Updating
should be done often to keep your site useful. With many free and
low cost web site programs available, knowledge of HTML is not
necessary. Personally, I would pick Microsoft’s FrontPage as the
best choice for website creation software.
4. Read a book on Search engine optimization.
Knowledge is power. Website designers are good at their website
creation efforts, but usually bad at any optimization efforts. In
many cases, if they try optimization at all, they are using
techniques that are outdated and in many cases could and have caused
sites to actually rank well below their true potential or be
abstained from because of what is perceived as search engine
mutilation. Become the master of your domain! For a limited time,
I’m offering a current search engine optimization 90+ page e-book
that will show you the EZ 'insider' techniques that will without a
doubt, boost your site’s rankings. If interested, e-mail: seo711@gmail.com
with “SEO e-book” in the subject line.
Click the link below to return to:
-