STRATEGIES TO IMPROVE YOUR LEGAL SITE'S SEARCH ENGINE RANKING
OR INCREASE YOUR SITE TRAFFIC AND NEW CLIENT ACQUISITION OVER THE
INTERNET
By Bob Schwartz, CRS, GRI ©2007 Promotions Unlimited all rights
reserved.
This material is subject to copyright and any unauthorized use,
copying or mirroring is prohibited
AUGMENT YOUR INCOMING LEGAL LINKS
Incoming links are beneficial, although their importance has been
diminished as part of the last Google algorithm update. It is
important to stay away from link cons in favor of direct links to
legal themed sites. In addition, I would strongly suggest that you
set up minimum link standards when debating potential link partners:
A. Minimum Google Page Rank of 3 or higher.
B. Maximum of 20 links per page.
C. A direct hyper-link from the site’s Index page to the link page(s).
D. Link page is static html only!
E. Any link is okay, but one with your keyword(s) is the best way to
go.
For example:
OK link: http://www.legal-advice-library.info Legal site that
provides extensive, free informative legal articles and legal
resources for California, Nevada and Texas.
Preferred link: Legal advice articles Legal site that provides
broad, free informative legal articles and legal resources for
California, Nevada and Texas.
F. Quality, short descriptions, so you can get some additional
traffic while providing the duel benefit of higher search engine
standings.
G. If your potential link partner’s link page is a ‘framed’ page or
opens clicked on links in a ‘frame’ avoid the trade.
H. Check your link popularity as well as your competitor’s link
popularity on a regular basis to gage your linking plan’s progress.
*Note, email me for totally free link popularity software that will
allow for you to do this and more for six of the largest search
engines. (Windows only)
I. Make sure you only do direct trades and not triangle links. For
example, site A requests that site B trade links. Site A does not
intend to put site B’s link on their domain but, on another
affiliated site C. This is a poor trade for site B.
J. Make it easy for your potential link partners to view your link
requirements and cut/paste your link code into their site. As an
example, you can view our link instruction page at: http://www.sandiegolawyerforyou.com/partner-signup.htm
As a free service exclusively for the legal community, our fourteen
top rated legal directories have just implemented a free reciprocal
award linking program. There is no obligation to join our
directories and our top rankings will create valuable link backs for
your firm’s website. To check out the program, just click here,
http://www.sandiegolawyerforyou.com/partner-signup.htm
Quality incoming links are critical to improved rankings and
therefore, increased business. With a good linking program in place,
your firm’s site will soon reap the true potential the Internet
offers legal firms.
Copyright 2007 Promotions Unlimited. All rights reserved.
ABOUT THE AUTHOR
Bob Schwartz runs 15 legal directory sites. Houston lawyers http://www.houston-texas-lawyers-attorneys-directory.com,
Dallas lawyers http://www.dallas-fort-worth-texas-lawyers-attorneys-directory.com,
Los Angeles lawyers http://www.la-orange-county-lawyers-attorney-directory.com,
San Jose law http://www.san-jose-ca-lawyers-attorneys-directory.com
Click the link below to return to:
-