More Than TEN THOUSAND Visitors to Our San Diego Lawyers
Directory!
By Bob Schwartz, CRS, GRI ©2007 Promotions Unlimited all rights
reserved.
This material is subject to copyright and any unauthorized use,
copying or mirroring is prohibited
Is it possible to attain over 10,000 visitors per month solely from
high organic search engine optimization? Yes! Our flagship
San Diego
lawyer’s directory just surpassed 10,300 unique visitors in June
2006. In May, our unique traffic to this directory was over 9,000
unique visitors. So this was no fluke, as our search engine
standings and traffic have been on an ever-increasing, upward trend
since its creation.
At www.websitetrafficbuilders.com we are very proud of this
achievement. To aid readers who would like to improve their own
organic traffic, I’ve given three critical tips below which will
help. However, first understand that there are no ‘quick fixes’ to
increased website traffic. The heavily touted instant fixes will
only guarantee that your bank account will decrease. An additional
result could very well be an actual decrease in your site’s rankings
and/or a de-listing from the major search engines.
#1. Good, informative content. This is still the top way to attain
top rankings. The best way to do this is by writing your own unique
copy. Your content should provide desired and solid information to
your visitors. As an example, if your specialty is immigration and
your practice is located in San Diego, your content should focus on
San Diego immigration information. Some short articles could be:
A. San Diego immigration facts – amount of green cards issued,
annual immigration stats, border information, etc.
B. The immigration process.
C. Costs you're responsible for when obtaining work
permits/citizenship
D. Personalized actual cases where your firm ensured a successful
outcome.
Such articles serve various functions: Good content shows expertise
in legal immigration issues and through numerous Internet PR firms
and article syndication services, you could easily multiply these
benefits many times, while providing a great source of one-way
hyper-links to your firm’s legal website.
#2. Incoming links. It’s really a strategy of combining good content
with quality, similarly themed incoming links. As said in #1 above,
good content and your own articles will generate incoming links. To
really move to the top of the search engine results you should
actively seek out quality link partners.
As an example of the importance of incoming links, our San Diego
lawyer’s directory has over 5,800 links. Our home search engine
optimization site (www.websitetrafficbuilders.com) has over 10,000
links! No, you don’t need anywhere near these high numbers to rank
well. However, if your goal is the top of the organic search engine
results for your specific legal keyword phrase, you must have more
links than your competition. All legal keyword phrases are some of
the most competitive on the Internet. Therefore, it is vital to
develop hundreds of quality links. Personally, we use specialty
designed software to automate this process as much as possible. For
more information and free basic linking software, see the Zeus
reciprocal link generator banner on www.websitetrafficbuilders.com.
It’s imperative to keep a strong legal theme for all your links (no
linking with travel/Viagra sites}. Low quality and off-theme links
can actually lower your rankings. Because of our top search engine
rankings, having links from our legal directory sites will boost
your site’s standings. In this regard, we have set up two FREE
programs particularly directed toward legal quality linking. Our
legal directory program offers fifteen high quality legal links to
your site. Plus, our Excellent Legal Content Award program not only
gives you a link-back, but the quality award graphic adds to the
perceived quality of your site!
#3. The last essential element in shifting your firm’s site to the
top of the organic search engines legal keyword results is an easy
to navigate website. Finding information on your site should be a
“no-brainer!” In addition, ads, banners, animation and other flashy
effects should be eliminated or kept to a minimum. This is
especially true for your home page.
Though web designers may tell you otherwise, flashy animation makes
your page load more slowly and causes some search engines to have
difficulty indexing your content. Plus, your visitors are looking
for legal information and assistance and not quasi movie
entertainment.
If you do nothing else, stay away from any website offers that
promise top rankings or instant linking in a short time period but
do not give you verifiable proof of their past results. Needless to
say, do not even read any such non-solicited pitches. No reputable
search optimization company uses spam to promote their business. See
you on page one of the search engine results!
Copyright 2007 Promotions Unlimited. All rights reserved.
ABOUT THE AUTHOR
Bob Schwartz runs 15 legal directory sites, a few of which are: Houston
lawyers, Dallas lawyers,
Los Angeles DUI lawyers, San Jose DUI lawyers,
San
Francisco DUI lawyers Promotions Unlimited started out as a general search
engine optimization firm but has morphed into a specialized search engine
optimization service. Our attorney client’s results through our directories have
proven to be far more cost effective compared to Yellow Pages advertising. What
is surprising to us is the amount of skepticism still prevalent among legal
practitioners about the effectiveness of the Internet to generate new business.
Some times old habits die hard!
Click the link below to return to:
-