Lawyers: Six Tricks to Enhance your Firm's Website
By Bob Schwartz, CRS, GRI ©2007 Promotions Unlimited All rights
reserved.
This material is subject to copyright and any unauthorized
use, copying or mirroring is prohibited.
Internet marketing success depends on you ability to offer a legal
service that has benefits for the potential client. However, only
having this may not be enough if you want to have that extra
advantage over your competitors in internet marketing.
How successful your internet marketing business will be depends on
people visiting your website and becoming a paying client.
Therefore, you do not want to lose a potential client because they
do not feel safe or convinced enough to contact you from your
website.
So what can you do to set your internet marketing business apart
from the others? What can you do to make sure that a prospect who
comes to your website will believe that what you say about your
practice is the truth? What can you do to make sure that your
prospects will feel comfortable enough to email or call your office?
The endurance of your internet marketing business depends on having
many clients, and always accumulating new prospective clients.
1. Have your name and contact information on your website. People
want an easy and obvious way to get in touch with you.
2. Have strategically placed and effective testimonials on your
website. Clients always want to know that someone you represented
was pleased with your service and their outcome. Your testimonials
must be genuine. They must be honest and unbiased, and they must
stress the satisfaction which the client experienced after their
case was closed.
3. Always keep in mind your reputation. For your internet marketing
business to succeed, you must have a good reputation. There are some
websites that have reviews and comments about other websites that
offer services and products which do not provide what they promise.
So, you do not want to risk creating a bad reputation for your
website by offering sub-standard services. If you have high quality
services, it is very easy to get good reviews from happy clients.
4. Have a third party approval. Because the internet is full of
dishonest people, clients generally tend to be doubtful about online
services. Get an approval from a third party certified
customer-interests related or business-ethics related approver to
add some confidence to your prospective clients. Get these approvals
and exhibit them on your website. If you have this approval, then
you have an edge against your competitors, which is very important
for your internet marketing business. I’m talking about logos or
seals from your local chamber of commerce, better business bureau,
local city & state and national law organizations and bars.
5. Have a privacy policy on your website. Spamming is rife online
these days. People are doing all sorts of unethical things with
other people's emails. Have a privacy policy statement on your
website and keep that promise. Your prospective clients will want
guarantee that if they leave their email address on your website,
you will not spam them.
6. Be available! Your internet marketing business' website is your
shop that runs all year round, 24 hours per day. Your online
business is a international business – meaning you can get customers
from anywhere in the world. As a result, you must be available to
answer any questions. Check your emails at least few hours. Be
prompt in answering questions.
In conclusion, just go that 'extra mile' for your potential Internet
clients and make them feel safe on your site. All these factors are
vital for your legal internet website.
Our specific city legal directory approach provides our clients with
a highly optimized site whose standing can be proven prior to
joining. With the guess work removed, keyword standings and traffic
verified, this is a far more cost saving approach when compared to
hiring a professional to do SEO on the firm's own site. Driving this
point home is the fact that with multi-year algorithm revisions by
the search engines, and thousands of new sites competing for top
positions, SEO to be successful must be an on-going labor intensive
process.
Copyright 2007 Promotions Unlimited SEO services All rights
reserved.
ABOUT THE AUTHOR
Bob Schwartz runs 15 legal directory sites, a few of which are: San
Diego lawyers,
Sacramento lawyers, San Jose lawyers,
Riverside
lawyers, Austin lawyers. Promotions Unlimited started out as a
general search engine optimization firm but has morphed into a
specialized search engine optimization service. Our attorney
client’s results through our directories have proven to be far more
cost effective compared to Yellow Pages advertising. What is
surprising to us is the amount of skepticism still prevalent among
legal practitioners about the effectiveness of the Internet to
generate new business. Some times old habits die hard!In November
2006 Bob's legal websites generated over 42,290 unique visitors.
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